Consumer and Market Insights: Oral Hygiene in the Netherlands
Toothpaste is the leading value category, accounting for nearly half of the Oral Hygiene market in 2015. Mouthwash category is the fastest growing value category during 2015-2020. Drug stores & Pharmacies is the leading distribution channel in the Breath Fresheners (non-confectionery), Dental Floss and Denture Care categories. Growing e-commerce sales and rising demand for private label brands will drive the market for Oral Hygiene products in the Netherlands
Among the six categories analyzed, Toothpaste will be the largest category by volume with a 47.1% share in the Dutch Oral Hygiene market.
Hypermarkets & Supermarkets is the leading distribution channel accounting for 49.2% of the overall Oral Hygiene products distribution in the Netherlands.
Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market
The use of Screw Top closures is forecast to grow at a CAGR of 2.8% during 2015-2020.
Canadean’s Consumer and Market Insights report on the Oral Hygiene market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper & Board and others; container data for: Tube, Blister Pack, Bottle and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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