Consumer and Market Insights: Oral Hygiene in Italy
Italy’s Oral Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Toothpaste category has the largest volume share and is forecast to register fastest growth during 2015-2020. Value-for-money and inexpensive Oral Hygiene products are in good demand in Italy due to high unemployment rate in the country. Oral Hygiene products offering multiple benefits will continue to be in good demand in Italy as they save time and are cost-effective
Among the six categories analyzed, Toothpaste will be the largest category by volume sales with a share of 64.0% in the Italian Oral Hygiene market.
Hypermarkets & Supermarkets is the leading distribution channel accounting for 50.7% of the overall Oral Hygiene products distribution in Italy.
The use of Tube containers is forecast to grow at a CAGR of 1.9% during 2015-2020.
The multifunctional Oral Hygiene products will drive demand in the Italian Oral Hygiene market.
Value and Fresh, Natural & Pure are the major trends that are driving the Italian Oral Hygiene market.
Canadean’s Consumer and Market Insights report on the Oral Hygiene market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper & Board and others; container data for: Tube, Blister Pack, Bottle and others
Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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