Consumer and Market Insights: Oral Hygiene in Hong Kong
The Oral Hygiene market in Hong Kong is led by the Toothpaste category in value and volume terms as on 2015. Private label products in the Toothbrushes & Replacement Heads category registered faster growth than Dental Floss during 2012-2015..
Of the six categories analyzed, the Toothbrushes & Replacement Heads will be the fastest growing value category, registering a CAGR of 6.5% during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly one-third of the overall Oral Hygiene products distribution in Hong Kong
The use of Rigid Plastics is forecast to grow at a CAGR of 4.6% during 2015-2020
The Procter & Gamble Company, Johnson & Johnson Gmbh and Colgate-Palmolive Gmbh are the leading market players in the country
Canadean’s Consumer and Market Insights report on the Oral Hygiene market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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