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Consumer and Market Insights: Oral Hygiene in Hong Kong

Consumer and Market Insights: Oral Hygiene in Hong Kong

Summary

The Oral Hygiene market in Hong Kong is led by the Toothpaste category in value and volume terms as on 2015. Private label products in the Toothbrushes & Replacement Heads category registered faster growth than Dental Floss during 2012-2015..

Key Findings

Of the six categories analyzed, the Toothbrushes & Replacement Heads will be the fastest growing value category, registering a CAGR of 6.5% during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly one-third of the overall Oral Hygiene products distribution in Hong Kong

The use of Rigid Plastics is forecast to grow at a CAGR of 4.6% during 2015-2020

The Procter & Gamble Company, Johnson & Johnson Gmbh and Colgate-Palmolive Gmbh are the leading market players in the country

Synopsis

Canadean’s Consumer and Market Insights report on the Oral Hygiene market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for Hong Kong's Oral Hygiene market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in Hong Kong's Cosmetics & Toiletries market
Leading distribution channels (value terms) in Hong Kong's Oral Hygiene market
Leading distribution channels (value terms) by category
Packaging
Oral Hygiene market by type of packaging material/container (in volume terms)
Oral Hygiene market by type of packaging closure/outer (in volume terms)
Oral Hygiene market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by category in Hong Kong's Oral Hygiene market
Private Label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in HKD and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Average prices (HKD and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Cosmetics & Toiletries market, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7:
Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Private Label penetration by categories, 2015
Figure 10: Private Label and brand share growth, 2012-2015
Figure 11: Brand share by categories, 2015

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