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Consumer and Market Insights: Oral Hygiene in Bulgaria

Consumer and Market Insights: Oral Hygiene in Bulgaria

Summary

The Oral Hygiene market in Bulgaria will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. Breath Fresheners (non-Confectionery) is the largest category in value terms, while Toothpaste is the largest category in volume terms. The Mouthwash category is forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading channel for distribution of Oral Hygiene products in the country.

Key Findings

Oral Hygiene market in Bulgaria will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015

The Toothpaste category has the largest volume share in the overall Oral Hygiene market

Breath Fresheners (non-confectionery) is the leading value category, in Bulgaria’s Oral Hygiene market

Hypermarkets & Supermarkets is the leading distribution channel in Bulgarian Cosmetics & Toiletries market

Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market

Synopsis

Canadean’s Consumer and Market Insights report on the Oral Hygiene market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for Bulgaria’s Oral Hygiene market
Historic and forecast consumption in Bulgaria’s Oral Hygiene market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in Bulgaria’s Cosmetics & Toiletries market
Leading distribution channels (value terms) in Bulgaria’s Oral Hygiene market
Leading distribution channels (value terms) by category
Packaging
Oral Hygiene market by type of packaging material/container (in volume terms)
Oral Hygiene market by type of packaging closure/outer (in volume terms)
Oral Hygiene market by type of packaging, forecast (in volume terms)
Brand Share
Market share of leading brands (in value terms) by category
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in BGN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to BGN
Table 4: Average prices (BGN and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Cosmetics & Toiletries market, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7:
Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Brand share by categories, 2015

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