Consumer and Market Insights: Oral Hygiene in Austria
The Austrian Oral Hygiene market will register higher value growth during 2015-2020 compared to 2010-2015 supported by high disposable income of consumers and steady economic growth in the country. The market is led by Toothpaste category in both value and volume terms, while the Mouthwash category is forecast to register fastest growth during 2015-2020. Consumers in Austria are choosing value for money products in Oral Hygiene market.
Among the six categories analyzed, Toothpaste will be the largest as well as fastest growing value category, registering a CAGR of 5.7% during 2015-2020.
Buying behavior of consumers in Austria is inclined toward value for money products in the Oral Hygiene market.
The Mouthwash category will gain maximum market share in value terms during 2015-2020.
Hypermarkets & Supermarkets is the leading distribution channel accounting more than half of the overall Oral Hygiene products distribution in Austria.
The use of Bottle container is forecast to register fastest growth during 2015-2020.
Canadean’s Consumer and Market Insights report on the Oral Hygiene market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores, and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper & Board and others; container data for: Tube, Bottle, Blister Pack, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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