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Consumer and Market Insights: Make-Up Market in Norway

Consumer and Market Insights: Make-Up Market in Norway

Summary

High disposable income of Norwegian consumers supported by low inflation in the country will create new growth opportunities for the consumer packaged goods companies in Norway. In the Norwegian Make-Up market, Eye Make-Up is the largest category in both value and volume terms, while Nail Make-Up will lead in terms of gaining market share during 2015-2020. Consumers’ in Norwegian Make-Up market are choosing value for money products.

Key Findings

The Make-Up market in Norway will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

The Eye Make-Up category accounted for 43.8% share by value in the Norwegian Make-Up market in 2015.

Norwegian consumers are choosing value for money products in the Make-Up market.

Hypermarkets & Supermarkets is the leading distribution channel in the Norwegian Make-Up market.

Synopsis

Canadean’s Consumer and Market Insights report on the Make-Up market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Rigid Metal, and others; container data for: Tube, Bottle, Tray, and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access to analysis on new products launched in the market


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Norwegian Make-Up market
Historic and forecast consumption in the Norwegian Make-Up market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in the Norwegian Make-Up market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Norwegian Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Norwegian Make-Up market
Leading distribution channels (value terms) by category
Packaging
Make-Up market by type of packaging material/container (in volume terms)
Make-Up market by type of packaging closure/outer (in volume terms)
Make-Up market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by categories in the Norwegian Make-Up market
Private label growth (in value terms) compared to national brands
Market share of leading brands (in value terms) by category
Innovation examples
New products launched in the European Make-Up market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in NOK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to NOK
Table 4: Average prices (NOK and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by categories, 2015

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