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Consumer and Market Insights: Make-Up Market in the Netherlands

Consumer and Market Insights: Make-Up Market in the Netherlands

Summary

Eye Make-Up is the leading value category in the Dutch Make-up market in 2015 whereas the Nail Make-Up category is forecast to register fastest growth during 2015-2020. Multi-functional Make-Up products that offer numerous benefits, apart from enhancing beauty, will be increasingly in demand by the efficient Dutch women. Manufacturers need to innovate on the ‘many-functions-in-one’ aspect of the product.

Key Findings

Of the four categories analyzed, Nail Make-Up will be the fastest growing value category, registering a CAGR of 3.7% during 2015-2020

Older consumers accounts for majority of Eye Make-Up and Face Make-Up consumption

Hypermarkets & Supermarkets is the leading distribution channel accounting for more than one-third of the overall Make-Up distribution

The use of Tray is forecast to register the fastest growth among container types during 2015-2020

The Make-Up market in the Netherlands is competitive and is led by players such as L'Oreal S.A. and the Procter & Gamble Company.

Fresh, Natural & Pure and Image Consciousness are the two most important trends in the Dutch market.

Synopsis

Canadean’s Consumer and Market Insights report on the Make-Up market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Consumer level trends: Top four consumer trends which influence Make-Up products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Netherlands Make-Up market
Historic and forecast consumption in the Netherlands Make-Up market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in the Netherlands Make-Up market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Netherlands Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Netherlands Make-Up market
Leading distribution channels (value terms) by category
Packaging
Make-Up market by type of packaging material/container (in volume terms)
Make-Up market by type of packaging closure/outer (in volume terms)
Make-Up market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by categories in the Netherlands Make-Up market
Private label growth (in value terms) compared to national brands
Market share of leading brands (in value terms) by category
Innovation examples
New products launched in the Dutch Make-Up market
Consumer trend analysis
Canadean’sconsumer trend framework and explanation of the Mega-trends
For key trends in the Netherlands Make-Up market
How the trend is influencing consumption in the Netherlands Make-Up market
How to target the trend in the Netherlands Make-Up market
How the trend will evolve in the Netherlands Make-Up market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by categories, 2015

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