Consumer and Market Insights: Meat Market in Ukraine
Summary
The Consumer and Market Insights: Meat Market in Ukraine report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Key Findings
The ongoing political instability in Ukraine has impacted its economic growth during 2013-2014
Ukraine’s Meat market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014
The Fresh Meat (Counter) is the leading category by volume consumption in the Meat market in Ukraine
Hypermarkets & Supermarkets is the leading distribution channel In Ukraine’s Meat market
Rigid Plastics is the most commonly used packaging material in Ukraine’s Meat market
Synopsis
The report on the Meat sector in Ukraine provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Classifications and definitions
- Methodology
- Market Overview
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures – Key Takeouts
- Market value and volume for the Ukraine Meat market
- Historical and projected sales in the Ukraine Meat market
- Degree of trade up/down-trade in the Ukraine Meat market
- Comparison of Ukraine Meat market compared to other key countries
- Market volume of Ukraine Meat by category
- Historical and project market value of Ukraine Meat by category
- Winners and losers in the Ukraine Meat market
- Segment share of the category and change in market share in the Ukraine Meat market
- Penetration of private label, by categories, in the Ukraine Meat market
- Private label performance compare to national brands in the Ukraine Meat market
- Leading companies in the Ukraine Meat market by category
- Leading brands in the Ukraine Meat market by category
- Retailer and packaging
- Leading retailers in the Ukraine food market
- Leading distribution channels in the Ukraine Meat market
- Leading distribution channels by category in the Ukraine Meat market
- Ukraine Meat market by type of packaging
- Ukraine Meat market by type of packaging closure/outer
- Ukraine Meat market by type of packaging, forecasted
- Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the Ukraine Meat market
- Private Label consumption occasions by age and gender in the Ukraine Meat market
- Under/Over-consumption levels in the Ukraine Meat market by gender and age
- Consumption frequency by type of consumer in the Ukraine Meat market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Ukraine Meat market
- Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the Ukraine Meat market
- Market volume of the Ukraine Meat market by category and trend
- For leading trends in the Ukraine Meat market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the Ukraine Meat market
- How to target the trend in the Ukraine Meat market
- How the trend will evolve in the Ukraine Meat market
- Innovation examples
- New product examples launched in the Ukraine Meat market
- New product examples launched in the global Meat market
- Actions and Recommendations
- How to successfully target key trends in the Ukraine Meat market
- Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- List of Tables
- Table 1: Country indicators – overall food value and volume, 2014
- Table 2: Market value analysis in UAH and USD, 2009-2019
- Table 3: Market volume growth analysis, 2014-2019
- Table 4: Average prices (UAH) by category, 2014
- Table 5: Segment level analysis by category, 2014
- Table 6: Leading retailers and store count
- Table 7: Leading brands by category, 2014
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2014
- Figure 3: Market value (UAH, USD) and volume analysis, 2009-2019
- Figure 4: Consumers purchase behavior - Trading up/down, 2014
- Figure 5: Market volume share analysis by categories, 2014
- Figure 6: Growth analysis by category, 2009-2019
- Figure 7: Change in market share by category, 2014-2019
- Figure 8: Leading distribution channels, overall food, 2010-2013
- Figure 9: Leading distribution channels by category, 2014
- Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
- Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
- Figure 12: Brand share growth, 2011-2014
- Figure 13: Brand share analysis by categories, 2014
- Figure 14: Examples - new product development
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