Consumer and Market Insights: Meat market in the UK
Summary
Although the UK’s Meat market is one of the smallest by volume among global developed economies, it is characterized by high per capita consumption. Consumer desire for the best value for money drives the demand in the UK, motivating one fifth of the Meat consumption in the country, with consumers looking for products at a good price that also offer superior quality and convenience.
Key Findings
The UK Meat market is characterized by high per capita consumption
Chilled Raw Packaged Meat is the fastest growing category by volume
The desire for quality peaks in the Fresh Meat category
One fifth of the UK’s Meat market is driven by consumer desire for the best value
Time-scarce consumers consider convenience as adding value and worth trading-up for
Synopsis
Canadean’s Consumer and Market Insights: Meat market in the UK report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
What else does this report offer?
Figures that showcase the number of times consumers of different age groups and gender consume Meat, as well as identifying whether these demographic groups ""over"" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
A study of market value and volumes from 2009–2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
The degree of influence that Canadean’s 20 key consumer trends have on Meat consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
International and UK-specific product innovation examples targeting key consumer needs – compare your products against top performers
Reasons To Buy
Get access to Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Meat market
Quantify the influence of 20 consumption motivations in the Meat sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly
Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches
- Introduction
- Classifications and definitions
- Methodology Market Overview
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures – Key Takeouts
- Market value and volume for the UK Meat market
- Historical and projected sales in the UK Meat market
- Comparison of the UK Meat market compared to other key countries
- Volume of the UK Meat market by category
- Historical and project market value of the UK Meat by category
- Winners and losers in the UK Meat market
- Segment share of the category and change in market share in the UK Meat market
- Penetration of private label, by categories, in the UK Meat market
- Private label performance compare to national brands in the UK Meat market
- Leading companies in the UK Meat market by category
- Leading brands in the UK Meat market by category Retailer and packaging
- Leading retailers in the UK Food market
- Leading distribution channels in the UK Meat market
- Leading distribution channels by category in the UK Meat market
- UK Meat market by type of packaging
- UK Meat market by type of packaging closure/outer
- UK Meat market by type of packaging, forecasted
- Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the UK Meat market
- Private Label consumption occasions by age and gender in the UK Meat market
- Under/Over-consumption levels in the UK Meat market by gender and age
- Consumption frequency by type of consumer in the UK Meat market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in the UK Meat market Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the UK Meat market
- Market volume of the UK Meat market by category and trend
- For leading trends in the UK Meat market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the UK Meat market
- How to target the trend in the UK Meat market
- How the trend will evolve in the UK Meat market Innovation examples
- New product examples launched in the UK Meat market
- New product examples launched in the global Meat market Actions and Recommendations
- How to successfully target key trends in the UK Meat market
- Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- List of Tables
- Table 1: Country Indicators – overall food value and volume, 2014
- Table 2: Market value analysis in GBP and USD, 2009-2019
- Table 3: Market volume growth analysis, 2014-2019
- Table 4: Inter-country volume and growth analysis, 2009-2019
- Table 5: Average prices (GBP) by category, 2014
- Table 6: Segment level analysis by category, 2014
- Table 7: Leading retailers and store count
- Table 8: Over/ under consumption by gender and age, 2014
- Table 9: Level of influence of a consumer survey trend on consumption by volume, 2014
- Table 10: Level of influence of a consumer survey trend on consumption by category volume , 2014
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population ,CPI (2009-2014), Age Profile (2014)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2014 Figure 3: Market value (GBP, USD) and volume analysis, 2009-2019
- Figure 4: Market volume share analysis by categories, 2014
- Figure 5: Growth analysis by category, 2009-2019
- Figure 6: Change in market share by category, 2014-2019
- Figure 7: Private label penetration by categories, 2014
- Figure 8: Private label and brand share growth, 2011-2014
- Figure 9: Leading companies by categories with market share, 2014
- Figure 10: Leading brands by categories with market share, 2014 Figure 11: Leading distribution channels, overall food, 2010-2013 Figure 12: Leading distribution channels by category, 2014
- Figure 13: Packaging analysis – key packaging material, type, closure and outer, 2014
- Figure 14: Growth in key packaging material, type, closure and outer, 2014-2019
- Figure 15: Consumption occasions by gender and age, 2014
- Figure 16: Private label occasions by gender and age, 2014
- Figure 17: Heavy, medium, or light consumption by gender, 2014 Figure 18: Heavy, medium, or light consumption by age, 2014
- Figure 19: Private label consumption by age group compared to overall market consumption by age, 2014 Figure 20: Influence of a trend on consumption - by gender, age, income group and leisure time
- Figure 21: Innovative new product launch – global and country specific