Consumer and Market Insights: Meat market in the UK

Consumer and Market Insights: Meat market in the UK

Summary

Although the UK’s Meat market is one of the smallest by volume among global developed economies, it is characterized by high per capita consumption. Consumer desire for the best value for money drives the demand in the UK, motivating one fifth of the Meat consumption in the country, with consumers looking for products at a good price that also offer superior quality and convenience.

Key Findings

The UK Meat market is characterized by high per capita consumption

Chilled Raw Packaged Meat is the fastest growing category by volume

The desire for quality peaks in the Fresh Meat category

One fifth of the UK’s Meat market is driven by consumer desire for the best value

Time-scarce consumers consider convenience as adding value and worth trading-up for

Synopsis

Canadean’s Consumer and Market Insights: Meat market in the UK report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Meat, as well as identifying whether these demographic groups ""over"" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009–2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadean’s 20 key consumer trends have on Meat consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and UK-specific product innovation examples targeting key consumer needs – compare your products against top performers

Reasons To Buy

Get access to Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Meat market

Quantify the influence of 20 consumption motivations in the Meat sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches