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Consumer and Market Insights: Meat Market in Saudi Arabia

Consumer and Market Insights: Meat Market in Saudi Arabia

Summary

The Consumer and Market Insights: Meat Market in Saudi Arabia report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

The Meat market in Saudi Arabia is expected to register high growth at a CAGR of 5.6% during 2014-2019, supported by high disposable income and large base of young consumers.

Across the Seven meat categories analyzed, Fresh Meat (Counter) will remain the largest category both by value and volume and is expected to register fastest value growth at a CAGR of 6.1% during 2014-2019

The Saudi Arabian Meat market has scope for competition and it is currently led by market players like Americana Group, Halwani Bros. Co., Herfy Food Service Co Ltd with a combined average market share of 23.2%

Private Label had considerable market penetration of 11.8% in the Saudi Arabian Meat market in 2014.

The use of Tray containers for packaging Meat products is forecast to grow at a CAGR of 4.0% during 2014-2019, led by growing demand for the Chilled Raw Packaged Meat-Whole Cuts products

Synopsis

The report on the Meat sector in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), Frozen Meat , with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Saudi Arabia Meat market
Historical and projected sales in the Saudi Arabia Meat market
Degree of trade up/down-trade in the Saudi Arabia Meat market
Comparison of Saudi Arabia Meat market compared to other key countries
Market volume of Saudi Arabia Meat by category
Historical and project market value of Saudi Arabia Meat by category
Winners and losers in the Saudi Arabia Meat market
Segment share of the category and change in market share in the Saudi Arabia Meat market
Penetration of private label, by categories, in the Saudi Arabia Meat market
Private label performance compare to national brands in the Saudi Arabia Meat market
Leading companies in the Saudi Arabia Meat market by category
Leading brands in the Saudi Arabia Meat market by category
Retailer and packaging
Leading retailers in the Saudi Arabia food market
Leading distribution channels in the Saudi Arabia Meat market
Leading distribution channels by category in the Saudi Arabia Meat market
Saudi Arabia Meat market by type of packaging
Saudi Arabia Meat market by type of packaging closure/outer
Saudi Arabia Meat market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Saudi Arabia Meat market
Private Label consumption occasions by age and gender in the Saudi Arabia Meat market
Under/Over-consumption levels in the Saudi Arabia Meat market by gender and age
Consumption frequency by type of consumer in the Saudi Arabia Meat market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Saudi Arabia Meat market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Saudi Arabia Meat market
Market volume of the Saudi Arabia Meat market by category and trend
For leading trends in the Saudi Arabia Meat market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Saudi Arabia Meat market
How to target the trend in the Saudi Arabia Meat market
How the trend will evolve in the Saudi Arabia Meat market
Innovation examples
New product examples launched in the Saudi Arabia Meat market
New product examples launched in the global Meat market
Actions and Recommendations
How to successfully target key trends in the Saudi Arabia Meat market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
List of Tables
Table 1: Country indicators – overall food value and volume, 2014
Table 2: Market value analysis in SAR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (SAR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (SAR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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