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Consumer and Market Insights: Meat in Saudi Arabia

Consumer and Market Insights: Meat in Saudi Arabia

Summary
Growing young population and rising disposable incomes is driving the Meat market in Saudi Arabia. The market is being led by the Fresh Meat (Counter) category while the ‘Chilled Raw Packaged Meat - Whole Cuts’ category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the country. Americana Group and Group Doux are the leading players in the Saudi Arabian Meat market.

Key Findings
The Meat market in Saudi Arabia is forecast to grow at a CAGR of 5.7% during 2015-2020 in value terms.

The ‘Chilled Raw Packaged Meat - Whole Cuts’ category is forecast to register the fastest category growth among all categories during 2015-2020.

Kids & Babies and Early Young Adults together account for more than 50% of Chilled Raw Packaged Meat - Processed consumption.

Hypermarkets & Supermarkets is the leading distribution channel in the Saudi Arabian Meat market.

Americana and Doux are the leading brands in the Frozen Meat category in 2015.

Synopsis
Canadean’s Consumer and Market Insights report on the Meat market in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures –Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for Saudi Arabia's Meat market
Degree of trade up/down in Saudi Arabia's Meat market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Volume consumption analysis by gender, age, education and urbanization –at category level
Retail Landscape and Key Distribution Channels
Leading retailers in Saudi Arabia’s Food market
Leading distribution channels (value terms) in Saudi Arabia's Meat market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value terms) by category and segment
Penetration of private label by category in Saudi Arabia's Meat market
Private label growth (in value terms) compared to brands
Packaging
Meat market by type of packaging material/container (in volume terms)
Meat market by type of packaging closure/outer (in volume terms)
Meat market by type of packaging, forecast (in volume terms)
Innovation examples
New products launched in the Middle East & African Meat market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in SAR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to SAR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Meat market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 17:Growth in key packaging material, container, closure and outer type, 2015-2020

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