Consumer and Market Insights: Meat Market in Portugal
The Consumer and Market Insights: Meat Market in Portugal report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Meat contributes to a high value of 25.8% in the overall food value and 16.3% in the overall volume in Portugal in 2014
Rising food inflation will strengthen the market demand for value for money meat products
Chilled Raw Packaged Meat – Whole Cuts is the largest category in value terms, while Chilled Raw Packaged Meat – Processed is the fastest growing category during 2009-2019
Hypermarkets & Supermarkets is the leading distribution channel in Portugal’s Meat market, accounting for 50.0% of Meat distribution share in 2014
Rigid Plastics and Tray are the most used packaging material and Container type in the meat market accounting for 71.5% and 67.4% of the market share respectively in 2014.
The report on the Meat Market in Portugalprovides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat - Whole Cuts, Chilled Raw Packaged Meat – Processed, Frozen Meat, Cooked Meats – Packaged, Cooked Meats – Counter and Ambient Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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