Consumer and Market Insights: Meat Market in Poland
Summary
The Consumer and Market Insights: Meat Market in Poland report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Key Findings
The Polish Meat market is forecast to grow at a modest rate at a CAGR of 4.7% due to rise in the disposable income of the Polish consumers
Of the seven Meat categories analyzed, Fresh Meat (Counter) will remain the largest category, while Cooked Meats – Counter will be the fastest growing category registering a CAGR of 6.4% during 2009-2019
Ambient Meat is forecast to gain maximum market share during 2014-2019 as it offers convenience in storage
The Polish Meat market is highly competitive and is led by domestic players such as Polish Food Products Ltd, Indykpol S.A.and Kielbasa Zywiecka
The use of Rigid Metal for packaging Meat products is forecast to grow at a high CAGR of 4.2% during 2014-2019, due to its extended shelf life capacity
The Polish consumers seek private label Meat products as they offer value for money which is resulting to private labels gain market share over brands
Synopsis
The report on the Meat sector in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Report introduction and definitions
- Market Overview
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures – Key Takeouts
- Market value and volume for the Poland Meat market
- Historical and projected consumption in the Poland Meat market
- Degree of trade up/down-trade in the Poland Meat market
- Market volume of Poland Meat by category
- Historical and project market value of Poland Meat by category
- Winners and losers in the Poland Meat market
- Segment share of the category and change in market share in the Poland Meat market
- Category level pricing in the Poland Meat market
- Retailer and packaging
- Leading retailers in the Poland food market
- Leading distribution channels in the Poland Meat market
- Leading distribution channels by category in the Poland Meat market
- Poland Meat market by type of packaging
- Poland Meat market by type of packaging closure/outer
- Poland Meat market by type of packaging, forecasted
- Private label performance compared to national brands in the Poland Meat market
- Leading companies in the Poland Meat market by category
- Leading brands in the Poland Meat market by category
- Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in the Poland Meat market
- How the trend is influencing consumption in the Poland Meat market
- How to target the trend in the Poland Meat market
- How the trend will evolve in the Poland Meat market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption
- Innovation examples
- New product examples launched in the Poland Meat market
- Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
- List of Tables
- Table 1: Country indicators – overall food value and volume, 2014
- Table 2: Market value analysis in PLN and USD, 2009-2019
- Table 3: Market volume growth analysis, 2014-2019
- Table 4: Average prices (PLN) by category, 2014
- Table 5: Segment level analysis by category, 2014
- Table 6: Leading retailers and store count
- Table 7: Leading brands by category, 2014
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2014
- Figure 3: Market value (PLN, USD) and volume analysis, 2009-2019
- Figure 4: Consumers purchase behavior - Trading up/down, 2014
- Figure 5: Market volume share analysis by categories, 2014
- Figure 6: Growth analysis by category, 2009-2019
- Figure 7: Change in market share by category, 2014-2019
- Figure 8: Leading distribution channels, overall food, 2010-2013
- Figure 9: Leading distribution channels by category, 2014
- Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
- Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
- Figure 12: Brand share growth, 2011-2014
- Figure 13: Brand share analysis by categories, 2014
- Figure 14: Examples - new product development
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook