Consumer and Market Insights: Meat Market in Poland

Consumer and Market Insights: Meat Market in Poland

Summary

The Consumer and Market Insights: Meat Market in Poland report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

The Polish Meat market is forecast to grow at a modest rate at a CAGR of 4.7% due to rise in the disposable income of the Polish consumers

Of the seven Meat categories analyzed, Fresh Meat (Counter) will remain the largest category, while Cooked Meats – Counter will be the fastest growing category registering a CAGR of 6.4% during 2009-2019

Ambient Meat is forecast to gain maximum market share during 2014-2019 as it offers convenience in storage

The Polish Meat market is highly competitive and is led by domestic players such as Polish Food Products Ltd, Indykpol S.A.and Kielbasa Zywiecka

The use of Rigid Metal for packaging Meat products is forecast to grow at a high CAGR of 4.2% during 2014-2019, due to its extended shelf life capacity

The Polish consumers seek private label Meat products as they offer value for money which is resulting to private labels gain market share over brands

Synopsis

The report on the Meat sector in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion