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Consumer and Market Insights: Meat in the Philippines

Consumer and Market Insights: Meat in the Philippines

Summary
Meat market in Philippines is projected to have higher growth during 2015 – 2020 over the review period i.e. 2010 – 2015 in US$ terms. In 2015, Fresh Meat (Counter) and Chilled Raw Packaged Meat - Whole Cuts held major volume share in the market (2015), while Cooked Meats – Counter reported the fastest volume growth during the forecast period. Meat products that are exclusively positioned on Personalization and Time Scarcity trend are driving Filipino Meat market. Halal certified and locally sourced products are expected to gain more consumer attention in coming years.

Key Findings
The Filipino Meat market is forecast to grow at a CAGR of 5.0% during 2015-2020 in value terms

Purchasing pattern of Filipino consumers remains unchanged in the Meat market

The Fresh Meat (Counter) category has the highest volume share in the overall Meat market.

Ambient Meat is the smallest value category in the Filipino Meat market

Hypermarkets & Supermarkets is the leading distribution channel in the Filipino Meat market.

Monterey is the leading brand in the Frozen Meat Category

Flexible Packaging and Rigid Plastics are the most commonly used packaging materials in the Filipino Meat market

Synopsis
Canadean’s Consumer and Market Insights report on the Meat market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Rigid Metal, Flexible Packaging and others; container data for: Tray, Can-Food, Film, Bag/Sachet and others
Consumer level trends: Top four consumer trends which influence Meat products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures – Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for the Filipino Meat market
Impact of exchange rate fluctuations on the Filipino Meat market
Degree of trade up/down in the Filipino Meat market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Volume consumption analysis by gender, age, education and urbanization – at category level
Retail Landscape and Key Distribution Channels
Leading retailers in the Filipino Food market
Leading distribution channels (value terms) in the Filipino Meat market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value terms) by category
Penetration of private label by category in the Filipino Meat market
Private label growth (in value terms) compared to brands
Packaging
Meat market by type of packaging material/container (in volume terms)
Meat market by type of packaging closure/outer (in volume terms)
Meat market by type of packaging, forecast (in volume terms) Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Filipino Meat market:
How the trend is influencing consumption in the Filipino Meat market
How to target the trend in the Filipino Meat market
How the trend will evolve in the Filipino Meat market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Meat market in the future
Innovation examples
New products launched in the Filipino Meat market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in PHP and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to PHP
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Meat market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020

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