Consumer and Market Insights: Meat in the Philippines
Summary
Meat market in Philippines is projected to have higher growth during 2015 – 2020 over the review period i.e. 2010 – 2015 in US$ terms. In 2015, Fresh Meat (Counter) and Chilled Raw Packaged Meat - Whole Cuts held major volume share in the market (2015), while Cooked Meats – Counter reported the fastest volume growth during the forecast period. Meat products that are exclusively positioned on Personalization and Time Scarcity trend are driving Filipino Meat market. Halal certified and locally sourced products are expected to gain more consumer attention in coming years.
Key Findings
The Filipino Meat market is forecast to grow at a CAGR of 5.0% during 2015-2020 in value terms
Purchasing pattern of Filipino consumers remains unchanged in the Meat market
The Fresh Meat (Counter) category has the highest volume share in the overall Meat market.
Ambient Meat is the smallest value category in the Filipino Meat market
Hypermarkets & Supermarkets is the leading distribution channel in the Filipino Meat market.
Monterey is the leading brand in the Frozen Meat Category
Flexible Packaging and Rigid Plastics are the most commonly used packaging materials in the Filipino Meat market
Synopsis
Canadean’s Consumer and Market Insights report on the Meat market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Rigid Metal, Flexible Packaging and others; container data for: Tray, Can-Food, Film, Bag/Sachet and others
Consumer level trends: Top four consumer trends which influence Meat products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Report Scope
- Country Context
- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures – Key Takeaways
- Market Overview and Consumer Demographics
- Value and volume analysis for the Filipino Meat market
- Impact of exchange rate fluctuations on the Filipino Meat market
- Degree of trade up/down in the Filipino Meat market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing
- Volume consumption analysis by gender, age, education and urbanization – at category level
- Retail Landscape and Key Distribution Channels
- Leading retailers in the Filipino Food market
- Leading distribution channels (value terms) in the Filipino Meat market
- Leading distribution channels (value terms) by category
- Competitive Landscape
- Market share of leading brands (in value terms) by category
- Penetration of private label by category in the Filipino Meat market
- Private label growth (in value terms) compared to brands
- Packaging
- Meat market by type of packaging material/container (in volume terms)
- Meat market by type of packaging closure/outer (in volume terms)
- Meat market by type of packaging, forecast (in volume terms) Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in the Filipino Meat market:
- How the trend is influencing consumption in the Filipino Meat market
- How to target the trend in the Filipino Meat market
- How the trend will evolve in the Filipino Meat market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Meat market in the future
- Innovation examples
- New products launched in the Filipino Meat market
- Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean
- List of Tables
- Table 1: Country Indicators – overall food value and volume, 2015
- Table 2: Market value analysis in PHP and US$, 2010-2020
- Table 3: Market volume growth analysis, 2010-2020
- Table 4: Exchange rate fluctuations: US$ to PHP
- Table 5: Market volume growth, by category, 2015-2020
- Table 6: Segment level analysis by category, 2015
- Table 7: Average price per kg comparison by categories
- Table 8: Leading retailers
- Table 9: Leading brands by category, 2015
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2015
- Figure 3: Market volume analysis, 2010-2020
- Figure 4: Consumers purchase behavior - Trading up/down, 2015
- Figure 5: Market volume share analysis by category, 2015
- Figure 6: Market value growth analysis by category, 2010-2020
- Figure 7: Historic and forecast value analysis by category, 2010-2020
- Figure 8: Change in market share by category, 2015-2020
- Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
- Figure 10: Leading distribution channels, overall Food, 2011-2014
- Figure 11: Leading distribution channels, overall Meat market, 2015
- Figure 12: Leading distribution channels by category, 2015
- Figure 13: Brand share analysis by category (by value), 2015
- Figure 14: Private label penetration by category, 2015
- Figure 15: Private label and brand share growth, 2012-2015
- Figure 16: Packaging analysis – key packaging material, container, closure and outer type, 2015
- Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020
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