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Consumer and Market Insights: Meat in Mexico

Consumer and Market Insights: Meat in Mexico

Summary
Fresh Meat (Counter) represents the largest category in Mexico’s Meat market in both value and volume terms. The Ambient Meat category is forecast to register the fastest volume growth while Cooked Meats – Counter is expected to register the fastest value growth among all categories during 2015-2020. Busy Mexicans drive demand for quick and easy to use solutions, while the young and prosperous youth population seek premium and decadent Meat variants.

Key Findings
Of the three categories analyzed, Cooked Meats – Counter is forecast to register the fastest growth at a CAGR of 5.2% during 2015-2020
The Cooked Meats - Packaged category is expected to register maximum gain in market share during 2015-2020
Kids & Babies and Early Young Adults together account for nearly half of Chilled Raw Packaged Meat - Processed consumption
The Meat market in Mexico accounted for nearly one-third of the overall food retail sales in 2014
Private label products in the Ambient Meat category registered the fastest growth during 2012-2015
Desire for artificial ingredients – free products will promote organic Meat in Mexico

Synopsis
Canadean’s Consumer and Market Insights report on the Meat market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others
Consumer level trends: Top four consumer trends which influence Meat products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures – Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for Mexico's Meat market
Impact of exchange rate fluctuations on Mexico’s Meat market
Degree of trade up/down in Mexico's Meat market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Volume consumption analysis by gender, age, education and urbanization – at category level
Retail Landscape and Key Distribution Channels
Leading retailers in Mexico’s Food market
Leading distribution channels (value terms) in Mexico's Meat market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value terms) by category
Penetration of private label by category in Mexico's Meat market
Private label growth (in value terms) compared to brands
Packaging
Meat market by type of packaging material/container (in volume terms)
Meat market by type of packaging closure/outer (in volume terms)
Meat market by type of packaging, forecast (in volume terms)
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in Mexico's Meat market:
How the trend is influencing consumption in Mexico's Meat market
How to target the trend in Mexico's Meat market
How the trend will evolve in Mexico's Meat market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Meat market in the future
Innovation examples
New products launched in Mexico's Meat market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in MXN and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to MXN
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Meat market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020

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