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Consumer and Market Insights: Meat Market in Malaysia

Consumer and Market Insights: Meat Market in Malaysia

Summary

The Consumer and Market Insights: Meat Market in Malaysia report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Fresh Meat (Counter) will remain the largest in value terms while Chilled Raw Meat - Processed is forecast to register fastest growth , registering a CAGR of 5.3% during 2009-2019

Rising food inflation will strengthen the market demand for value for money meat products

Chicken (Fresh Meat (Counter)) is the fastest growing segment in the Fresh Meat (Counter) category , accounting for a increase in value by 2.2% during 2014-2019

Rigid Plastics and Shrink Wrap are the most used packaging material and Outer in the meat market and are forecast to grow at a high CAGR of 3.4% and 3.9% respectively during 2014-2019, led by increasing demand for Packaged Meats

Hypermarkets & Supermarkets is the leading distribution channel in the Malaysian Meat market, accounting for 70.5% of Meat distribution share in 2014

Synopsis

The report on the Meat Market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat - Whole Cuts, Chilled Raw Packaged Meat – Processed, Frozen Meat, Cooked Meats – Packaged, Cooked Meats – Counter and Ambient Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Malaysia Meat market
Historical and projected consumption in the Malaysia Meat market
Degree of trade up/down-trade in the Malaysia Meat market
Market volume of Malaysia Meat by category
Historical and project market value of Malaysia Meat by category
Winners and losers in the Malaysia Meat market
Segment share of the category and change in market share in the Malaysia Meat market
Category level pricing in the Malaysia Meat market
Retailer and packaging
Leading retailers in the Malaysia food market
Leading distribution channels in the Malaysia Meat market
Leading distribution channels by category in the Malaysia Meat market
Malaysia Meat market by type of packaging
Malaysia Meat market by type of packaging closure/outer
Malaysia Meat market by type of packaging, forecasted
Private label performance compared to national brands in the Malaysia Meat market
Leading companies in the Malaysia Meat market by category
Leading brands in the Malaysia Meat market by category
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Malaysia Meat market
How the trend is influencing consumption in the Malaysia Meat market
How to target the trend in the Malaysia Meat market
How the trend will evolve in the Malaysia Meat market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Malaysia Meat market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Country indicators – overall food value and volume, 2014
Table 2: Market value analysis in MYR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (MYR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (MYR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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