Market Research Logo

Consumer and Market Insights: Meat in Malaysia

Consumer and Market Insights: Meat in Malaysia

Summary
The Malay Meat market is forecast to register growth in value as well as volume terms during 2015-2020. The Fresh Meat (Counter) category had the highest volume share in 2015, whereas Cooked Meats - Counter category is projected to be the fastest growing during 2015-2020. Rising GDP per capita coupled with increasing incomes of consumers, has contributed to the growth in sales of premium Meat products in the country. Further, preference for convenience will drive the online sales of Meat products in Malaysia.

Key Findings
The Meat market in Malaysia is forecast to grow at a CAGR of 4.1% during 2015-2020 in value terms
Malaysia consumers are opting for value for money products in the Meat market
The Chilled Raw Packaged Meat –Processed category is forecast to grow at a CAGR of 4.3% during 2015-2020
The Frozen Meat category is expected to register gain in market share during 2015-2020
Private label penetration in Malaysia's Meat market remains low
The use of Flexible Packaging is forecast to grow at a CAGR of 4.3% during 2015-2020 in the Malaysian Meat market

Synopsis
Canadean’s Consumer and Market Insights report on the Meat market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others
Consumer level trends: Top four consumer trends which influence Meat products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures –Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for Malaysia's Meat market
Impact of exchange rate fluctuations on Malaysia's Meat market
Degree of trade up/down in Malaysia's Meatmarket
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Volume consumption analysis by gender, age, education and urbanization –at category level
Retail Landscape and Key Distribution Channels
Leading retailers in Malaysia's Food market
Leading distribution channels (value terms) in Malaysia's Meat market
Leading distribution channels (value terms) by category
ContentsCompetitive Landscape
Market share of leading brands (in value terms) by category
Penetration of private label by category in Malaysia'sMeat market
Private label growth (in value terms) compared to brands
Packaging
Meat market by type of packaging material/container (in volume terms)
Meat market by type of packaging closure/outer (in volume terms)
Meat market by type of packaging, forecast (in volume terms)
Consumer trend analysis
Canadean’sconsumer trend framework and explanation of the sub-trends
For key trends in Malaysia's Meat market:
How the trend is influencing consumption in Malaysia'sMeat market
How to target the trend in Malaysia's Meat market
How the trend will evolve in Malaysia's Meat market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Meat market in the future
Innovation examples
Products launched in Malaysia'sMeat market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in MYR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to MYR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Meat market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 17:Growth in key packaging material, container, closure and outer type, 2015-2020

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report