Consumer and Market Insights: Meat Market in Hong Kong
Summary
The Consumer and Market Insights: Meat Market in Hong Kong report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Key Findings
Of the seven Meat categories analyzed, Fresh Meat (Counter) will remain the fastest growth category, registering a CAGR of 14.2% during 2009-2019
Hypermarkets & Supermarkets is the leading distribution channel in Hong Kong’s Food market accounting for 58.9% of distribution
Tulip brand in Tulip Food Company has the dominant share of 28.7% in the Ambient Meat category
The use of Tray container for packaging Meat is forecast to grow at a CAGR of 6.9% during 2014-2019
Demand for branded products registered higher growth at a CAGR of 9.0% compared to growth registered by private label products at a CAGR of 7.3% during 2011-2014
Synopsis
The report on the Meat sector in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), Frozen Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Report Scope
- Country Context
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures – Key Takeouts
- Market Overview
- Market value and volume for the Hong Kong Meat market
- Historical and projected consumption in the Hong Kong Meat market
- Degree of trade up/down-trade in the Hong Kong Meat market
- Market volume of Hong Kong Meat by category
- Historical and project market value of Hong Kong Meat by category
- Winners and losers in the Hong Kong Meat market
- Average category level pricing in the Hong Kong Meat market
- Segment share of the category and change in market share in the Hong Kong Meat market
- Retail Landscape and Key Distribution Channels
- Leading retailers in the Hong Kong food market
- Leading distribution channels in the Hong Kong Meat market
- Leading distribution channels by category in the Hong Kong Meat market
- Packaging
- Hong Kong Meat market by type of packaging
- Hong Kong Meat market by type of packaging closure/outer
- Hong Kong Meat market by type of packaging, forecasted
- Brand and Private Label Share
- Penetration of private label, by categories, in the Hong Kong Meat market
- Private label performance compare to national brands in the Hong Kong Meat market
- Leading brands in the Hong Kong Meat market by category
- Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
- List of Tables
- Table 1: Country indicators – overall food value and volume, 2014
- Table 2: Market value analysis in HKD and USD, 2009-2019
- Table 3: Market volume growth analysis, 2014-2019
- Table 4: Average prices (HKD) by category, 2014
- Table 5: Segment level analysis by category, 2014
- Table 6: Leading retailers and store count
- Table 7: Leading brands by category, 2014
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2014
- Figure 3: Market value (HKD, USD) and volume analysis, 2009-2019
- Figure 4: Consumers purchase behavior - Trading up/down, 2014
- Figure 5: Market volume share analysis by categories, 2014
- Figure 6: Growth analysis by category, 2009-2019
- Figure 7: Change in market share by category, 2014-2019
- Figure 8: Leading distribution channels, overall food, 2010-2013
- Figure 9: Leading distribution channels by category, 2014
- Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
- Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
- Figure 12: Brand share growth, 2011-2014
- Figure 13: Brand share analysis by categories, 2014
- Figure 14: Examples - new product development
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