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Consumer and Market Insights: Meat Market in Denmark

Consumer and Market Insights: Meat Market in Denmark


The Consumer and Market Insights: Meat Market in Denmark report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Of the seven meat categories analyzed, Fresh Meat (Counter) is the largest while Frozen Meat is the fastest growing categories, registering a CAGR of 2.0% during 2009-2019 in Finland’s Meat market.

Denmark’s meat market is led by international players Defco, Lemmekod and Danish Crown which together account for 48.8% share of the market

Private Label has considerable market penetration of 11.4% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014

The use of Tub Tray containers for packaging meat is forecast to grow at a CAGR of 0.6% during 2014-2019.

Frozen Meat is the fastest growing category for private label Meat products in Denmark

Increased meat-eating has followed rising affluence in Denmark’s meat market.


The report on the Meat Market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for The Ambient Meat, Chilled Raw Packaged Meat- Processed, Chilled Raw Packaged- Whole Cuts, Cooked meats Counter, Cooked Meats- Packaged, Fresh Meat (Counter), Frozen Meat , with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving meat consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market Overview
Market value and volume for the Denmark Meat market
Historical and projected consumption in the Denmark Meat market
Degree of trade up/down-trade in the Denmark Meat market
Market volume of Denmark Meat by category
Historical and project market value of Denmark Meat by category
Winners and losers in the Denmark Meat market
Average category level pricing in the Denmark Meat market
Segment share of the category and change in market share in the Denmark Meat market
Retail Landscape and Key Distribution Channels
Leading retailers in the Denmark food market
Leading distribution channels in the Denmark Meat market
Leading distribution channels by category in the Denmark Meat market
Denmark Meat market by type of packaging
Denmark Meat market by type of packaging closure/outer
Denmark Meat market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Denmark Meat market
Private label performance compare to national brands in the Denmark Meat market
Leading brands in the Denmark Meat market by category
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean
List of Tables
Table 1: Country indicators – overall food value and volume, 2014
Table 2: Market value analysis in DKK and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (DKK) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (DKK, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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