Consumer and Market Insights: Meat Market in Denmark
The Consumer and Market Insights: Meat Market in Denmark report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Of the seven meat categories analyzed, Fresh Meat (Counter) is the largest while Frozen Meat is the fastest growing categories, registering a CAGR of 2.0% during 2009-2019 in Finland’s Meat market.
Denmark’s meat market is led by international players Defco, Lemmekod and Danish Crown which together account for 48.8% share of the market
Private Label has considerable market penetration of 11.4% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014
The use of Tub Tray containers for packaging meat is forecast to grow at a CAGR of 0.6% during 2014-2019.
Frozen Meat is the fastest growing category for private label Meat products in Denmark
Increased meat-eating has followed rising affluence in Denmark’s meat market.
The report on the Meat Market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for The Ambient Meat, Chilled Raw Packaged Meat- Processed, Chilled Raw Packaged- Whole Cuts, Cooked meats Counter, Cooked Meats- Packaged, Fresh Meat (Counter), Frozen Meat , with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving meat consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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