Consumer and Market Insights: Meat in Colombia
Colombia’s Meat market is led by Fresh Meat (Counter) which forms the largest category in terms of both volume and value in 2015. The ‘Ambient Meat’ category is forecast to register the fastest growth among all categories during the review period 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel, while Rigid Plastics is the most commonly used packaging material in the Colombian Meat market. The young and prosperous population is driving demand for gourmet and premium Meat products, while busy consumers desirequick and convenient solutions.
The Meat market in Colombia is forecast to grow at a CAGR of 3.1% during 2015-2020 in value terms.
The Fresh Meat (Counter) category has the highest volume share in the overall Meat market.
The Turkey segment is expected to gain maximum share growth within the Fresh Meat (Counter) category.
Kids & Babies and Older Young Adults are the key age cohorts for Chilled Raw Packaged Meat - Processed consumption.
Food & Drinks Specialists is the leading distribution channel in the ‘Chilled Raw Packaged Meat – Processed’ category.
Rigid Plastics is the most commonly used packaging material in the Colombian Meat market.
Canadean’s Consumer and Market Insights report on the Meat market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others
Consumer level trends: Top four consumer trends which influence Meat products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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