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Consumer and Market Insights: Meat in China

Consumer and Market Insights: Meat in China

Summary
Consumer and Market Insights: Meat Market in China provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
Consumer and Market Insights: Meat Market in China provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Appreciation of the Chinese Yuan against the US dollar has had a positive impact on the Chinese Meat market in US dollar terms.
The Fresh Meat (Counter) category has the highest volume share in the overall Meat market
Older consumers and Kids & Babies are the key age cohorts of Ambient Meat consumption
Both Chinese men and women are seen to follow heavy consumption pattern with over 80% of consumption driven by ‘heavy frequency’ consumption

Synopsis
Consumer and Market Insights: Meat Market in China identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:
Key consumer demographic groups driving consumption within the China market. The figures showcase the number of times consumers of specific ages and gender consume Meat, as well as identifying whether these demographic groups over consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
A study of market value and volumes over 2010–2020 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
The degree of influence that the 20 key consumer trends have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
Examples of international and China-specific product innovation targeting key consumer needs

Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Meat consumers. This is based on our unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis – Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for the Chinese Meat market
Impact of exchange rate fluctuations on the Chinese Meat market
Degree of trade up/down in the Chinese Meat market (Off-trade and On-trade)
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization – at category level
Inter-country comparison of Average Price per Kg by category
Top variants and pack size distribution analysis
Retailer Price Dynamics (includes % difference from average price)
Retail Landscape and Key Distribution Channels
Leading retailers in the Chinese Food market
Leading distribution channels (value terms) in the Chinese Meat market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the Chinese Meat market
Private label growth (in value terms) compared to brands Packaging
Meat market by type of packaging material/container (in volume terms)
Meat market by type of packaging closure/outer (in volume terms)
Meat market by type of packaging, forecast(in volume terms) Demographic Cohort Consumption Patterns
Overall consumption occasions by age and gender in the Chinese Meat market
Private Label consumption occasions by age and gender in the Chinese Meat market
Under/Over-consumption levels in the Chinese Meat market by gender and age
Consumption frequency by type of consumer in the Chinese Meat market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Chinese Meat market
Consumer trend analysis
Consumer trend framework and explanation of the sub-trends
For key trends in Chinese Meat market:
How the trend is influencing consumption in the Chinese Meat market
How to target the trend in the Chinese Meat market
How the trend will evolve in the Chinese Meat market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Meat market in the future
Examples of New Product Development
New products launched in the Chinese Meat market
New products launched in global Meat market Actions and Recommendations
How to successfully target key trends in the Chinese Meat market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Health & Wellness data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Health & Wellness definitions
Explanation of sub-trends
Market Data Methodology.
Consumer Data Methodology
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in € and US$, 2010–2020
Table 3: Market volume growth analysis, 2010–2020
Table 4: Exchange rate fluctuations: US$ to €
Table 5: Market volume growth, by category, 2015–2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by category, 2015
Table 11: Over/ under consumption by gender and age, 2015
Table 12: Level of influence of a consumer survey trend on consumption by volume, 2015
Table 13: Level of influence of a consumer survey trend on consumption by category volume, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010–2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010–2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010–2020
Figure 6: Historic and forecast value analysis by category, 2010–2020
Figure 7: Change in market share by category, 2015–2020
Figure 8: Category volume consumption by age, gender, education and urbanization, 2015
Figure 9: Leading distribution channels, overall Food, 2011–2014
Figure 10: Leading distribution channels, overall Meat market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012–2015
Figure 15: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 16: Growth in key packaging material, container, closure and outer type, 2015–2020
Figure 17: Consumption occasions by gender and age, 2015
Figure 18: Private label occasions by gender and age, 2015
Figure 19: Heavy, medium, or light consumption by gender, 2015
Figure 20: Heavy, medium, or light consumption by age, 2015
Figure 21: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 22: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 23: Innovative new product launch – global and country specific

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