Summary The Meat market in Austria is led by the Fresh Meat (Counter) category. The Cooked Meats - Counter category is forecast to register the fastest growth during 2015-2020. Private labels account for a significant share in the Austrian Meat market, while Hypermarkets & Supermarkets remain the leading distribution channel for Meat in the country. Flexible Packaging is the most commonly used packaging material in Austria’s Meat market.
Key Findings The Meat market in Austria is forecast to grow at a CAGR of 3.0% during 2015-2020 in value terms.
Austrian consumers are opting for premium products in the Meat market.
The Fresh Meat (Counter) category has the highest volume share in the overall Meat market.
Hypermarkets & Supermarkets is the leading distribution channel in the Austrian Meat market.
The Chilled Raw Packaged Meat – Processed has the highest private label penetration in the Austrian Meat market.
Iglo is the leading Frozen Meat brand in Austria.
Flexible Packaging is the most commonly used packaging material in the Austrian Meat market.
Synopsis Canadean’s Consumer and Market Insights report on the Meat market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning