Consumer and Market Insights: Meat Market in Australia
The Consumer and Market Insights: Meat Market in Australia report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Of the seven Meat categories analyzed, Fresh Meat (Counter) will remain the largest category, while Ambient Meat will be the fastest growing category registering a CAGR of 5.1% during 2009-2019
The Australian Meat market is highly competitive and was led by international players H.J.Heinz Compnay, Associated British Foods plc in 2014
Hypermarkets & Supermarkets is the leading distribution channel in the Australian Meat market and it accounted for 71.8% of Meat distribution share in 2014
The use of Can-Food containers for packaging Meat products is forecast to grow at a high CAGR of 4.2% during 2014-2019, led by increasing demand for the Ambient Meat category
Australian consumers seek private label Meat products as they offer value for money which is resulting to private labels gain market share over brands
The report on the Meat sector in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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