Consumer and Market Insights: Make-Up Market in Japan
The Make-Up market in Japan is forecast to register moderate growth during 2015-2020, which will be primarily driven by ageing population. Face Make-Up is the leading value category, while the Eye Make-Up category is forecast to register fastest growth during 2015-2019. The rising societal pressures to look good at the work place will also drive Male consumers to use Make-Up products.
Of the four categories analyzed, Face Make-Up will be the largest value category, registering a CAGR of 2.1% during 2015-2020
Older Consumers accounts for majority of Eye Make-Up and Face Make-Up consumption
The Make-Up market in Japan accounted for nearly one-fifth of the Cosmetics & Toiletries retail sales in 2014
The use of Rigid Plastics is forecast to grow at a CAGR of 1.8% during 2015-2020
Shiseido Company, Limited and Kao Corporation are the leading market players in the country
Personalisation and Novel & Experimental are the two most important trends in the market.
Rising consumer concerns about environment degradation will lead to an increase in preference for brands that address these concerns
Canadean’s Consumer and Market Insights report on the Make-Up market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others
Consumer level trends: Top four consumer trends which influence Make-Up products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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