Consumer and Market Insights: Make-Up Market in India
India’s Make-Up market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Lip Make-Up category will have the largest volume share while the Nail Make-Up category is projected to witness fastest growth during 2015-2020. A large young population closely following the latest Make-up trends through print and electronic media is persuading manufacturers to introduce youth-centric Make-up products.
Of the four categories analyzed, Nail Make-Up will be the fastest growing value category, registering a CAGR of 23.3% during 2015-2020
Tweens and Teens accounts for majority of Eye Make-Up and Face Make-Up consumption
Convenience Stores is the leading distribution channel accounting for nearly half of the overall Make-Up distribution
The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020
The Make-Up market in India is competitive and is led by players such as Unilever Plc and Revlon, Inc.
Introduction of mobile-commerce and the convenience factors associated with it will drive online sales of Make-up products in the country
Canadean’s Consumer and Market Insights report on the Make-Up market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others
Consumer level trends: Top four consumer trends which influence Make-Up products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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