Consumer and Market Insights: Ice Cream in the Ukraine
Summary The Ukrainian Ice Cream market is forecast to register higher growth in Off-trade sales than On-trade sales during 2015-2020. The ‘Take-Home and Bulk Ice Cream’ category is the largest in the Off-trade volume consumption, while Artisanal Ice Cream leads the On-trade consumption. On-trade sales lead the overall distribution of Ice cream in the country. Rud, Lasunka, Laska and Limo are the leading players in the country. The use of Bag/Sachet container is forecast to register the fastest growth during 2015-2020.
Key Findings The Ice Cream market in Ukraine is forecast to grow at a CAGR of 3.0% in volume terms during 2015-2020 Ukraine’s consumers are opting for value for money products in the Ice Cream market The ‘Take-Home and Bulk Ice Cream’ category accounts for the highest Off-trade & On-trade volume consumption in Ukraine On-trade sales account for the majority share in the Artisanal Ice Cream category Rud is the leading brand in the ‘Impulse Ice Cream – Single Serve’ category Flexible Packaging is the most commonly used packaging material in the Ukraine’s Ice Cream market
Synopsis Consumer and Market Insights report on the Ice Cream market in Ukraine provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained? Market data: Overall market value and volume data with growth analysis for 2010-2020 Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015 Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015 Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board and Rigid
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning