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Consumer and Market Insights: Ice Cream in Thailand

Consumer and Market Insights: Ice Cream in Thailand

Summary
Thailand’s Ice Cream market is expected to register high growth in both THB and US$ terms during 2015-2020. The market is led by the ‘Impulse Ice Cream-Single Serve’ category and is also forecast to register the fastest growth in value terms during 2015-2020. On-trade sales account for the highest share in the distribution of Ice Cream products in the market. Unilever PLC and Nestle S.A. are the leading players in the market. The ‘Impulse Ice Cream - Single Serve’ category has higher private label penetration than the ‘Take-Home and Bulk Ice Cream’ category in the country.

Key Findings
Of the three categories analyzed, ‘Impulse Ice Cream - Single Serve’ is forecast to register fastest growth, registering a CAGR of 12.4% during 2015-2020
On-trade sales account for the majority of distribution share in Artisanal Ice Cream and ‘Take-Home and Bulk Ice Cream’ categories in Thailand
Private label products in the ‘Impulse Ice Cream - Single Serve’ category registered faster growth than the ‘Take-Home and Bulk Ice Cream’ category during 2012-2015
The use of Flexible Packaging is forecast to register fastest growth during 2015-2020

Synopsis
Consumer and Market Insights report on the Ice Cream market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board and Rigid

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis – Key Takeaways
Market Overview
Value and volume analysis for Thailand's Ice Cream market
Impact of exchange rate fluctuations on Thailand's Ice Cream market
Degree of trade up/down in Thailand's Ice Cream market (On-trade and Off-trade)
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category (On-trade and Off-trade analysis)
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in Thailand's Food market
Leading distribution channels (value terms) in Thailand's Ice Cream market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value) by category
Penetration of private label by category in Thailand's Ice Cream market
Private label growth (in value terms) compared to brands
Packaging
Ice Cream market by type of packaging material/container (in volume terms)
Ice Cream market by type of packaging closure/outer (in volume terms)
Ice Cream market by type of packaging, forecast (in volume terms)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
Disclaimer
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to THB
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (THB and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior - Trading up/down (Off-trade), 2015
Figure 5: Consumers purchase behavior - Trading up/down (On-trade), 2015
Figure 6: Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10: Change in market share by category, 2015-2020
Figure 11: Leading distribution channels, overall Food, 2011-2014
Figure 12: Leading distribution channels, overall Ice Cream market, 2015
Figure 13: Leading distribution channels by category, 2015
Figure 14: Brand share analysis by category (by value), 2015
Figure 15: Private label penetration by category, 2015
Figure 16: Private label and brand share growth, 2012-2015
Figure 17: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 18: Growth in key packaging material, container, closure and outer type, 2015-2020

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