Consumer and Market Insights: Ice Cream Market in South Korea
The Consumer and Market Insights: Ice Cream Market in South Korea report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Of the three Ice Cream categories analyzed, Artisanal Ice Cream will remain the largest as well as fastest growing category during 2009-2019
South Korea’s Ice Cream market is led by international players Lotte and Together which together account for 18.7% share of the market
Private Label has considerable market penetration of 0.7% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014
The use of Bag/Sachet containers for packaging Ice Cream is forecast to grow at a high CAGR of 5.9% during 2014-2019, led by increasing demand for Impulse Ice Cream Single Serve category
Local consumers’ increasing choice and the desire to experience new flavors are the most influential factors contributing to Ice Cream market growth
The report on the Ice Cream sector in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Impulse Ice Cream- Single Serve, Artisanal Ice Cream, Take-home and Bulk Ice Cream, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Consumer level trends: Top four consumer trends which influence Ice Cream consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Ice Cream consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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