Consumer and Market Insights: Ice Cream Market in South Africa
The Consumer and Market Insights: Ice Cream Market in South Africa report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
The South African economy is recovering from a ‘slow-down’ phase with rising disposable incomes and increasing domestic consumption. Ice cream consumption in South Africa is forecast to register growth at a CAGR of 7.5% during 2014-2019.
The volume consumption of Ice Cream was 59.5 Kg million in 2014, of which the Take-home and Bulk Ice Cream category accounted for 66.9% of volume sales followed by the Impulse Ice Cream - Single Serve with 21.9% share.
The Ice Cream market is dominated by a few players such as Unilever PLC, Nestle S.A. and Paramalat
Bag/Sachet is the most commonly used container type in Ice Cream market and accounted for 59.1% of the market share in 2014
The increasing pace of lives and work pressures are resulting in consumers seeking products that they can enjoy in their free time, and help them feel relaxed.
Ice Cream is often chosen by consumers, especially by the Older Young Adults and Pre-Mid-Lifers, when they feel tired after a long day’s work.
In South Africa, products that provide health benefits would gain more importance
The report on the Ice Cream Market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream-Single Serve and Take-home and Bulk Ice Cream, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Consumer level trends: Top four consumer trends which influence prepared meals consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion