Consumer and Market Insights: Ice Cream Market in Romania
The Consumer and Market Insights: Ice Cream Market in Romania report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Large mid-life consumer base and low inflation rate will drive demand for consumer packaged products in Romania
Of the three Ice Cream categories analyzed, Impulse Ice Cream – Single Serve will remain the fastest growth category both in off-trade and on-trade sales during 2014-2019
Hypermarkets & Supermarkets is the leading distribution channel in Mexico’s Food market accounting for 45.7% of distribution
Nirvana brand in Nestlé S.A. has the dominant share of 18.6% in the Take-home and Bulk Ice Cream category
The use of Tub containers for packaging Ice Cream is forecast to grow at a CAGR of 5.1% during 2014-2019
Indulgence and desire to relish tasty flavors and rich textures is driving the demand for Ice Cream in Romania
The report on the Ice Cream sector in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Artisanal Ice Cream, Take-home and Bulk Ice Cream and Impulse Ice Cream - Single Serve, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Consumer level trends: Top four consumer trends which influence Ice Cream consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Ice Cream consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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