Consumer and Market Insights: Ice Cream Market in Poland
The Consumer and Market Insights: Ice Cream Market in Poland report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
The New Zealand Meat market is forecast to grow at a CAGR of 1.3% during 2014-2019
Across the three Ice Cream categories analyzed, Take-home and Bulk Ice Cream is the largest consumed category with 47.5% share in 2014 also it will be the fastest growing category with a CAGR of 5.1% during 2014-2019
The Polish Ice Cream market is highly competitive and is led by international players Artisanal Producers, Unilever PLC, Zielona Budka, P.P.L. KORAL with a combine average share of 30.2% in 2014
Food & Drinks Specialists Sales led the distribution channel in the Polish Ice Cream market with a 52.6% share by value, while Hypermarkets & Supermarkets is slowly taking up the market, registering the fastest growth at the high CAGR of 6.1% during 2011-2014
The use of Rigid Plastics for packaging of Ice Cream products is forecast to grow at a high CAGR of 5.1% during 2014-2019, led by increasing demand for Artisanal Ice Cream and Take-home and Bulk Ice Cream categories
The report on the Ice Cream sector in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Take-home and Bulk Ice Cream, Impulse Ice Cream - Single Serve and Artisanal Ice Cream, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Consumer level trends: Top four consumer trends which influence prepared meals consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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