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Consumer and Market Insights: Ice Cream Market in Norway

Consumer and Market Insights: Ice Cream Market in Norway

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Norway’s Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

Norway’s Ice Cream market will register slow growth in value terms during 2014-2019. Recovering economy and rising consumer confidence is leading to stronger domestic demand in consumer goods sector in Norway.

Artisanal Ice Cream is the largest category in value terms and Take-home and Bulk Ice Cream in volume terms, in the Ice Cream market.

The Impulse Ice Cream- Single Serve and Take-home and Bulk Ice Cream is forecast to be the fastest growing category in terms of off-trade and on-trade market value respectively during 2014-2019.

Krone-Is, Crème,and Pin-up are the leading brands in the Ice Cream market in Norway

Flexible Packaging and Bag/Sachet will be the most used packing material and container type during 2014–2019.

Synopsis

Off-trade sales have higher share in Norway's Ice Cream market compared to on-trade. Artisanal Ice Cream is the largest category in value terms and accounted for highest volume consumption in 2014. Impulse Ice Cream - Single Serve category will register highest value and volume growth, in local currency terms during 2014-2019.

Reasons To Buy

This overview of the Ice Cream Market in Norway allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand Share
Appendix

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