Consumer and Market Insights: Ice Cream in Malaysia
Summary A large base of young population and low inflation rate is driving the Ice Cream market in Malaysia. The market is led by the 'Take-Home and Bulk Ice Cream' category in Off-trade volume consumption, while the Artisanal Ice Cream category is forecast to register fastest growth in both Off-trade sales and On-trade sales during 2015-2020. Hypermarkets & Supermarkets account for the highest distribution share of Ice Cream in the country.Unilever Plc, Nestle S.A and F & N Foods Pte Ltd are the leading players in the Malaysian Ice Cream market.
Key Findings The Ice Cream market in Malaysia is forecast to grow at a CAGR of 7.7% in US$ terms during 2015-2020 Malaysian consumers are opting for value for money products in the Ice Cream market The ‘Take-Home and Bulk Ice Cream’ category accounts for the highest Off-trade volume consumption in Malaysia On-trade sales account for the majority distribution share in the Artisanal Ice Cream category Cornetto is the leading brand in the ‘Impulse Ice Cream - Single Serve’ category in Malaysia Flexible Packaging is the most commonly used packaging material in the Malaysian Ice Cream market
Synopsis Canadean’s Consumer and Market Insights report on the Ice Cream market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained? Market data: Overall market value and volume data with growth analysis for 2010-2020 Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 Leading players: Market share of brands Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015 Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics and Paper & Board; container data for: Bag/Sachet, Tub, Wrapper and Box
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning