Market Research Logo

Consumer and Market Insights: Ice Cream Market in Ireland

Consumer and Market Insights: Ice Cream Market in Ireland

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Ireland’s Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

Economic recovery in Ireland in 2014 to create fresh demand for consumer packaged goods.

Take-home and Bulk Ice Cream is the most consumed Ice Cream product in Ireland, owing to its high Off-trade consumption.

Hypermarkets & Supermarkets is the leading distribution channel in Ireland’s Food market.

Paper & Board is the most used packaging material in Ice Cream market in Ireland.

Demand for private label products is growing higher than the demand for branded products.

Synopsis

Bulk Ice Cream is the largest category in value and volume terms and is forecast to register fastest growth during 2014-2019. Indulgence and Changing Age Structures are the key trends influencing consumption of Ice Cream in Ireland.

Reasons To Buy

This overview of the Ice Cream Market in Ireland allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand Share
Consumer trends
Examples of new product development
Appendix

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report