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Consumer and Market Insights: Ice Cream in Greece

Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis –Key Takeaways
Market Overview
Value and volume analysis for the Greek Ice Cream market
Impact of exchange rate fluctuations on the Greek Ice Cream market
Degree of trade up/down in the Greek Ice Cream market (On-trade and Off-trade)
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category (On-trade and Off-trade analysis)
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Greek Food market
Leading distribution channels (value terms) in the Greek Ice Cream market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value) by category
Packaging
Ice Cream market by type of packaging material/container (in volume terms)
Ice Cream market by type of packaging closure/outer (in volume terms)
Ice Cream market by type of packaging, forecast (in volume terms)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Disclaimer
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (EUR and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down (Off-trade), 2015
Figure 5: Consumers purchase behavior -Trading up/down (On-trade), 2015
Figure 6: Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10: Change in market share by category, 2015-2020
Figure 11: Leading distribution channels, overall Food, 2011-2014
Figure 12: Leading distribution channels, overall Ice Cream market, 2015
Figure 13: Leading distribution channels by category, 2015
Figure 14: Brand share analysis by category (by value), 2015
Figure 15: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 16:Growth in key packaging material, container, closure and outer type, 2015-2020

Consumer and Market Insights: Ice Cream in Greece

Summary
On-trade sales are forecast to register higher growth than Off-trade sales in the Greek Ice Cream market during 2015-2020. Artisanal Ice Cream is the leading value category, while ‘Take-Home and Bulk Ice Cream’ category leads the market in volume terms. Hypermarkets & Supermarkets is the leading distribution channel, while Boss and Magnum are the leading players in the Greek Ice Cream market. Flexible Packaging is the most commonly used packaging material in the market.

Key Findings
The Ice Cream market in Greece is forecast to grow at a CAGR of 2.2% in US$ terms during 2015-2020
The ‘Take-Home and Bulk Ice Cream’ category has the highest volume share in the overall Ice Cream market
The ‘Take-Home and Bulk Ice Cream’ category accounts for the highest Off-trade volume consumption, while Artisanal Ice Cream leads in On-trade consumption terms
The Artisanal Ice Cream category is expected to gain market share during 2015-2020
Hypermarkets & Supermarkets channel accounts for 54.7% share in distribution of products in the ‘Impulse Ice Cream - Single Serve’ category
Boss is the leading brand in the ‘Impulse Ice Cream - Single Serve’ category in Greece
Prize Off is the commonly used closure type in the Greek Ice Cream market

Synopsis
Canadean’s Consumer and Market Insights report on the Ice Cream market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands during 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board and Rigid Plastics; container data for: Bag/Sachet,Tub and Box

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


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