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Consumer and Market Insights: Ice Cream Market in Austria

Consumer and Market Insights: Ice Cream Market in Austria

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Austria’s Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

Rising GDP per capita and low inflation rate will create demand for Consumer Packaged Goods in the Austrian market.

Ice Cream market is forecast to register moderate growth in value volume terms during 2014-2019.

The Take-home and Bulk Ice Cream is the largest category in value terms and is forecast to register fastest growth during 2009-2019.

The Take-home and Bulk Ice Cream category will gain maximum market share in value terms during 2014-2019.

Rigid Plastics is the most used packaging material while Tub is the most commonly used container type in Ice Cream market in Austria.

Synopsis

Ice Cream market is forecast to register moderate growth in value volume terms during 2014-2019. The Take-home and Bulk Ice Cream category is the most consumed and will gain maximum market share in value terms during 2014-2019. Take-home and Bulk Ice Cream has the highest private label penetration in the Ice Cream market.

Reasons To Buy

This overview of the Ice Cream Market in Austria allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.


Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand and Private Label Share
Appendix

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