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Consumer and Market Insights: Hot Drinks Market in New Zealand

Consumer and Market Insights: Hot Drinks Market in New Zealand

Summary

The Consumer and Market Insights: Hot Drinks Market in New Zealand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Out of the three categories analyzed, the Hot Tea will remain the fastest growing category in value terms, registering a CAGR of 4.1% during 2009-2019

Hot Coffee with 62.5% market share by volume was the largely consumed Hot Drinks category in 2014.

Hypermarkets & Supermarkets is the leading distribution channel in New Zealand’s Hot Drinks market accounted for 59.9% distribution in 2014

The use of Box containers for packaging of Hot Drinks products is forecast to grow at the fastest CAGR of 2.7% during 2014-2019

Milo brand in Nestle S.A. holds a dominant share of 73.2% in the Other Hot Drinks category

Synopsis

The report on the Hot Drinks sector in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Hot Drinks consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview
Market value and volume - New Zealand's Hot Drinks market
Historical and projected consumption in New Zealand's Hot Drinks market
Degree of trade up/down in New Zealand’s Hot Drinks market
Volume of New Zealand's Hot Drinks market by category
Historical and project value of New Zealand's Hot Drinks market by category
Winners and losers in New Zealand's Hot Drinks market
Average category level pricing in New Zealand's Hot Drinks market
Segment share of the category and change in market share in New Zealand's Hot Drinks market
Retail Landscape and Key Distribution Channels
Leading retailers in New Zealand’s Food market
Leading distribution channels in New Zealand's Hot Drinks market
Leading distribution channels by category in New Zealand's Hot Drinks market
Packaging
New Zealand’s Hot Drinks market by type of packaging material/container
New Zealand's Hot Drinks market by type of packaging closure/outer
New Zealand's Hot Drinks market by type of packaging, forecast
Brand and Private Label Share
Penetration of private label, by categories, in New Zealand's Hot Drinks market
Private label performance compare to national brands in New Zealand's Hot Drinks market
Leading brands in New Zealand's Hot Drinks market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in NZD and USD, 2009-2019
Table 2: Market volume growth analysis, 2014-2019
Table 3: Average prices (NZD and USD) by category, 2014
Table 4: Segment level analysis by category, 2014
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2009-2014), Age Profile (2014)
Figure 2: Market value (NZD, USD) and volume analysis, 2009-2019
Figure 3: Consumers purchase behavior - Trading up/down, 2014
Figure 4: Market volume share analysis by categories, 2014
Figure 5: Growth analysis by category, 2009-2019
Figure 6: Change in market share by category, 2014-2019
Figure 7: Leading distribution channels, overall food, 2010-2013
Figure 8: Leading distribution channels by category, 2014
Figure 9: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure10: Growth in key packaging material, type, closure and outer, 2014-2019
Figure11: Private label penetration by categories, 2014
Figure12: Private label and brand share growth, 2011-2014
Figure13: Brand share analysis by categories, 2014

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