Consumer and Market Insights: Hot Drinks in Thailand
Summary Thailand’s Hot Drinks market is led by the Hot Coffee category in both value and volume terms, while the Other Hot Drinks category is forecast to register fastest growth among all categories during 2015-2020. Convenience Stores is the leading distribution channel for Hot Drinks in the country. Nescafé and Super are the leading players in the Thai Hot Drinks market.
Key Findings The Hot Drinks market in Thailand is forecast to grow at a CAGR of 4.9% in US$ terms during 2015-2020
The Hot Coffee category has the highest volume share in the overall Hot Drinks market
The Roast and Ground Coffee segment is expected to gain share growth within the Hot Coffee category
Hypermarkets & Supermarkets is the second leading distribution channel in Thailand’s Hot Drinks market
The Hot Tea category has higher private label penetration than the Other Hot Drinks category in Thailand's Hot Drinks market
Flexible Packaging is the most commonly used packaging material in Thailand's Hot Drinks market
Synopsis Canadean’s Consumer and Market Insights report on the Hot Drinks market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained? Market data: Overall market value and volume data with growth analysis for 2010-2020 Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015 Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015 Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Glass, Paper & Board and others; container data for: Bag/Sachet, Jar, Box, Can - Composite and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning