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Consumer and Market Insights: Hot Drinks in Romania

Consumer and Market Insights: Hot Drinks in Romania

Summary
The Romanian Hot Drinks market is led by the Hot Coffee category, which is also forecast to register the fastest growth among all categories in value terms during 2015-2020. Off-trade sales are expected grow at a higher CAGR than On-trade sales during 2015-2020. Hypermarkets & Supermarkets account for the highest share in the distribution of Hot Drinks in Romania. Mondelez International, Inc is the leading player in the market.

Key Findings
The Hot Coffee category has the highest volume share in the overall Hot Drinks market in Romania

The Other Hot Drinks category, which includes hot chocolate and malt based drinks, is forecast to register fastest growth in Off-trade sales during 2015-2020

The Hot Coffee category accounts for the highest Off-trade & On-trade volume consumption in Romania

Hypermarkets & Supermarkets is the leading distribution channel across all categories in the Romanian Hot Drinks market

Nesquik is the leading brand in the Other Hot Drinks category

Flexible Packaging is the most commonly used packaging material in the Romanian Hot Drinks market

Synopsis
Canadean’s Consumer and Market Insights report on the Hot Drinks market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands during 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Glass, Paper & Board and others; container data for: Bag/Sachet, Jar, Box, Can - Composite and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for the Romanian Hot Drinks market
Impact of exchange rate fluctuations on the Romanian Hot Drinks market
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category (On-trade and Off-trade analysis)
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Romanian Food market
Leading distribution channels (value terms) in the Romanian Hot Drinks market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category
Packaging
Hot Drinks market by type of packaging material/container (in volume terms)
Hot Drinks market by type of packaging closure/outer (in volume terms)
Hot Drinks market by type of packaging, forecast (in volume terms)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Disclaimer
List of Tables
Table 1: Market value analysis in US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to RON
Table 4: Market volume growth, by category, 2015-2020
Table 5: Market volume growth, by category (Off-trade), 2015-2020
Table 6: Market volume growth, by category (On-trade), 2015-2020
Table 7: Segment level analysis by category, 2015
Table 8: Average prices (RON and US$) by category, 2015
Table 9: Leading retailers
Table 10: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category (Off-trade), 2010-2020
Figure 5: Market value growth analysis by category (On-trade), 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Hot Drinks market (2015 vs 2020)
Figure 9: Leading distribution channels, Hot Drinks market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by value), 2015
Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

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