Consumer and Market Insights: Hot Drinks in Portugal
Summary The Portuguese Hot Drinks market is forecast to register higher growth in On-trade sales compared to Off-trade sales during 2015-2020. The market is led by the Hot Coffee category, while Hot Tea and Other Hot Drinks categories are forecast to register the fastest growth in value terms during 2015-2020. The penetration of private label products in the market remains high. Unilever PLC and Nabeiro/Delta Cafés Group are the leading players in the market.
Key Findings Of the three categories analyzed, Hot Tea and Other Hot Drinks which includes hot chocolate and malt-based drinks are forecast to register the fastest value growth at a CAGR of 2.6% during 2015-2020
Hypermarkets & Supermarkets account for nearly half share of the overall Hot Drinks distribution in Portugal, in 2015
Hot Tea and Other Hot Drinks categories are expected to gain share growth during 2015-2020
The Hot Coffee category has the highest private label penetration in the Portuguese Hot Drinks market
The use of Screw Top closures is forecast to register fastest growth among packaging materials during 2015-2020
Synopsis Canadean’s Consumer and Market Insights report on the Hot Drinks market in Portuguese provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained? Market data: Overall market value and volume data with growth analysis for 2010-2020 Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015 Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015 Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Glass, Paper & Board and others; container data for: Bag/Sachet, Jar, Box, Can - Composite and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning