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Consumer and Market Insights: Hot Drinks in Poland

Consumer and Market Insights: Hot Drinks in Poland

Summary
The Polish Hot Drinks market is led by the Hot Coffee category in both value and volume terms. The Hot Coffee category is forecast to register the fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for Hot Drinks in Poland. The Hot Tea category has the highest private label penetration, while Lipton and Saga are the leading brands in the Polish Hot Drinks market.

Key Findings
The Hot Drinks market in Poland is forecast to grow at a CAGR of 3.3% in US$ terms during 2015-2020

The Hot Coffee category has the highest volume share in the overall Hot Drinks market

The Roast and Ground Coffee segment is expected to gain maximum share growth within the Hot Coffee category

Convenience Stores is the second leading channel the Polish Hot Drinks market

Lipton and Saga are the leading brands in the Hot Tea category in Poland

The Hot Tea category has the highest private label penetration in the Polish Hot Drinks market

Flexible Packaging is the most commonly used packaging material in the Polish Hot Drinks market

Synopsis
Canadean’s Consumer and Market Insights report on the Hot Drinks market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Glass, Paper & Board and others; container data for: Bag/Sachet, Jar, Box, Can - Composite and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for the Polish Hot Drinks market
Impact of exchange rate fluctuations on the Polish Hot Drinks market
Degree of trade up/down in the PolishHot Drinksmarket (On-trade and Off-trade)
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category (On-trade and Off-trade analysis)
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the PolishFood market
Leading distribution channels (value terms) in the Polish Hot Drinks market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value terms) by category
Penetration of private label by category in the Polish Hot Drinks market
Private label growth (in value terms) compared to brands
Packaging
Hot Drinks market by type of packaging material/container (in volume terms)
Hot Drinks market by type of packaging closure/outer (in volume terms)
Hot Drinks market by type of packaging, forecast (in volume terms)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Disclaimer
List of Tables
Table 1: Market value analysis in US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PLN
Table 4: Market volume growth, by category, 2015-2020
Table 5: Market volume growth, by category (Off-trade), 2015-2020
Table 6: Market volume growth, by category (On-trade), 2015-2020
Table 7: Segment level analysis by category, 2015
Table 8: Average prices (PLN and US$) by category, 2015
Table 9: Leading retailers
Table 10: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down (Off-trade), 2015
Figure 4: Consumers purchase behavior -Trading up/down (On-trade), 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category (Off-trade), 2010-2020
Figure 7: Market value growth analysis by category (On-trade), 2010-2020
Figure 8: Historic and forecast value analysis by category, 2010-2020
Figure 9: Change in market share by category, 2015-2020
Figure 10: Leading distribution channels, Hot Drinks market (2012 vs 2015)
Figure 11: Leading distribution channels, Hot Drinks market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 17:Growth in key packaging material, container, closure and outer type, 2015-2020

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