Consumer and Market Insights: Hot Drinks Market in Norway
Summary
The Consumer and Market Insights: Hot Drinks Market in Norway report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
Key Findings
The Hot Drinks market in Norway is forecast to register higher growth at a CAGR of 3.0% during 2014-2019 compared to a CAGR of 2.8% registered during 2009-2014
Hot Coffee is the leading category in off-trade and on-trade sales both in value and volume terms in 2014 and is also forecast to register the fastest growth at a CAGR of 3.0% during 2009-2019.
Friele, Evergood, Twinings, Lipton, Toro, and O'Boy are the preferred brands in the Norwegian Hot Drinks market.
Among all packaging materials, Glass has the largest share of 47.2% in the Hot Drinks market.
Branded Hot Drinks products registered faster growth at a CAGR of 3.3% than private label products which grew at a negative CAGR of -0.5% during 2011-2014.
Synopsis
The report on the Hot Drinks Market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Classifications and definitions
- Methodology
- Market Overview
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures – Key Takeouts
- Market value and volume for the Norway Hot Drinks market
- Historical and projected sales in the Norway Hot Drinks market
- Degree of trade up/down-trade in the Norway Hot Drinks market
- Comparison of Norway Hot Drinks market compared to other key countries
- Market volume of Norway Hot Drinks by category
- Historical and project market value of Norway Hot Drinks by category
- Winners and losers in the Norway Hot Drinks market
- Segment share of the category and change in market share in the Norway Hot Drinks market
- Penetration of private label, by categories, in the Norway Hot Drinks market
- Private label performance compare to national brands in the Norway Hot Drinks market
- Leading companies in the Norway Hot Drinks market by category
- Leading brands in the Norway Hot Drinks market by category
- Retailer and packaging
- Leading retailers in the Norway food market
- Leading distribution channels in the Norway Hot Drinks market
- Leading distribution channels by category in the Norway Hot Drinks market
- Norway Hot Drinks market by type of packaging
- Norway Hot Drinks market by type of packaging closure/outer
- Norway Hot Drinks market by type of packaging, forecasted
- Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the Norway Hot Drinks market
- Private Label consumption occasions by age and gender in the Norway Hot Drinks market
- Under/Over-consumption levels in the Norway Hot Drinks market by gender and age
- Consumption frequency by type of consumer in the Norway Hot Drinks market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Norway Hot Drinks market
- Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the Norway Hot Drinks market
- Market volume of the Norway Hot Drinks market by category and trend
- For leading trends in the Norway Hot Drinks market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the Norway Hot Drinks market
- How to target the trend in the Norway Hot Drinks market
- How the trend will evolve in the Norway Hot Drinks market
- Innovation examples
- New product examples launched in the Norway Hot Drinks market
- New product examples launched in the global Hot Drinks market
- Actions and Recommendations
- How to successfully target key trends in the Norway Hot Drinks market
- Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- List of Tables
- Table 1: Country indicators – overall beverages value and volume, 2014
- Table 2: Market value analysis in NOK and USD, 2009-2019
- Table 3: Market volume growth analysis, 2014-2019
- Table 4: Average prices (NOK) by category, 2014
- Table 5: Segment level analysis by category, 2014
- Table 6: Leading retailers and store count
- Table 7: Leading brands by category, 2014
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2014
- Figure 3: Market value (NOK, USD) and volume analysis, 2009-2019
- Figure 4: Consumers purchase behavior - Trading up/down, 2014
- Figure 5: Market volume share analysis by categories, 2014
- Figure 6: Growth analysis by category, 2009-2019
- Figure 7: Change in market share by category, 2014-2019
- Figure 8: Leading distribution channels, overall beverages, 2010-2013
- Figure 9: Leading distribution channels by category, 2014
- Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
- Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
- Figure 12: Brand share growth, 2011-2014
- Figure 13: Brand share analysis by categories, 2014
- Figure 14: Examples - new product development
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