Consumer and Market Insights: Hot Drinks Market in Italy
The Consumer and Market Insights: Hot Drinks Market in Italy report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
The Italian Hot Drinks market is forecast to grow at a modest rate led by the Hot Coffee category in terms of value sales
Of the three Hot Drinks categories analyzed, Hot Coffee will remain the largest as well as the fastest growing category at a CAGR of 2.9% during 2014-2019
The Italian Hot Drinks market is highly competitive and is led by international players such as Nestle S.A., Associated British Foods and Unilever PLC with few domestic players such as Luigi Lavazza, Bonomelli Srl and Crastan S.P.A
Hot Coffee had the highest penetration of private label products in the Italian Hot Drinks market and accounted for 10.0% share in 2014
The use of Rigid Plastics for packaging Hot Drinks is forecast to grow at a CAGR of 2.6% during 2014-2019
Hypermarkets & Supermarkets was the leading distribution channel for Hot Drinks product and accounted for 41.3% distribution share in 2014
The report on the Hot Drinks sector in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Hot Drinks consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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