Summary Growing economy and rising disposable incomes of consumers is driving the Hot Drinks market in Italy. The market is being led by the Hot Coffee category in both Off-trade and On-trade volume consumption. Hypermarkets & Supermarkets accounts for the highest share of the distribution of Hot Drinks in Italy. Nestle S.A., Luigi Lavazza and Associated British Foods Plc are the leading players in the Italian Hot Drinks market.
Key Findings The Hot Drinks market in Italy is forecast to grow at a CAGR of 3.6% in US$ terms during 2015-2020
The Hot Coffee category accounts for the highest Off-trade & On-trade volume consumption in Italy
Hypermarkets & Supermarkets is the leading distribution channel in the Italian Hot Drinks market
Lavazza is the leading Hot Coffee brand in Italy.
Paper & Board is the commonly used packaging material in the Italian Hot Drinks market
Synopsis Canadean’s Consumer and Market Insights report on the Hot Drinks market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands brands and private labels, private label growth analysis during 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Paper & Board, Glass, Flexible Packaging, Rigid Plastics and others; container data for:Jar, Can-Composite, Bag/Sachet, Box and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning