Market Research Logo

Consumer and Market Insights: Hot Drinks in Hong Kong

Consumer and Market Insights: Hot Drinks in Hong Kong

Summary
A strong economy and high disposable incomes of consumers is driving the Hot Drinks market in Hong Kong. The market is being led by the Hot Tea in both Off-trade and On-trade volume consumption. On-trade sales account for the highest share of the distribution of Hot Drinks in Hong Kong. Unilever Plc, Associated British Foods Plc and Nestle S.A. are the leading players in Hong Kong's Hot Drinks market.

Key Findings
The Hot Drinks market in Hong Kong is forecast to grow at a CAGR of 3.7% in US$ terms during 2015-2020

Hong Kong’s consumers are opting for value for money products in the Hot Drinks market

The Hot Tea category accounts for the highest Off-trade & On-trade volume consumption in Hong Kong

On-trade sales account for the highest distribution share in Hong Kong’s Hot Drinks market

Ovaltine and Milo are the leading brands in the Other Hot Drinks category

Paper & Board is the most commonly used packaging material in Hong Kong’s Hot Drinks market

Synopsis
anadean’s Consumer and Market Insights report on the Hot Drinks market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands brands and private labels, private label growth analysis during 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Paper & Board, Flexible Packaging, Glass, Rigid Plastics and others; container data for:Box, Bag/Sachet, Jar and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for Hong Kong’s Hot Drinks market
Degree of trade up/down in Hong Kong’s Hot Drinks market (On-trade and Off-trade)
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category (On-trade and Off-trade analysis)
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in Hong Kong’s Food market
Leading distribution channels (value terms) in Hong Kong’s Hot Drinks market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category
Penetration of private label by category in Hong Kong’s Hot Drinks market
Private label growth (in value terms) compared to brands
Packaging
Hot Drinks market by type of packaging material/container (in volume terms)
Hot Drinks market by type of packaging closure/outer (in volume terms)
Hot Drinks market by type of packaging, forecast (in volume terms)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Disclaimer
List of Tables
Table 1: Market value analysis in US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Market volume growth, by category, 2015-2020
Table 4: Market volume growth, by category (Off-trade), 2015-2020
Table 5: Market volume growth, by category (On-trade), 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average prices (HKD and US$) by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down (Off-trade), 2015
Figure 4: Consumers purchase behavior - Trading up/down (On-trade), 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category (Off-trade), 2010-2020
Figure 7: Market value growth analysis by category (On-trade), 2010-2020
Figure 8: Historic and forecast value analysis by category, 2010-2020
Figure 9: Change in market share by category, 2015-2020
Figure 10: Leading distribution channels, Hot Drinks market (2012 vs 2015 )
Figure 11: Leading distribution channels, Hot Drinks market, 2015
Figure 12: Brand share analysis by category (by value), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 16: Growth in key packaging material, container, closure and outer type, 2015-2020

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report