Consumer and Market Insights: Hot Drinks Market in Greece
The Hot Drinks market in Greece has moderate growth prospects in the forecast period. It is slated to grow at a CAGR of 2.5% during 2014-2019. Hot Coffee, being a part of the Greek food habits enjoys the lion share of the market.
The Hot Drinks market in Greece grew at a CAGR of 2.4% during 2009-2014 in local currency terms.
Of the three Hot Drinks categories analyzed, Hot Coffee will remain the largest value category.
The Greek Hot Drinks market is highly competitive and is led by international brands like Nescafe, Lipton and Nesquik which enjoys a majority share in their respective categories.
Private Label penetration is quite low in the market but their growth rate is higher than that of the branded products which gives enough space for them to compete with the international brands.
Hypermarkets & Supermarkets enjoy the highest share in the Greek Hot Drinks market
The report on the Hot Drinks market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat - Whole Cuts, Chilled Raw Packaged Meat – Processed, Frozen Meat, Cooked Meats – Packaged, Cooked Meats – Counter and Ambient Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion