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Consumer and Market Insights: Hot Drinks Market in Greece

Consumer and Market Insights: Hot Drinks Market in Greece

Summary

The Hot Drinks market in Greece has moderate growth prospects in the forecast period. It is slated to grow at a CAGR of 2.5% during 2014-2019. Hot Coffee, being a part of the Greek food habits enjoys the lion share of the market.

Key Findings

The Hot Drinks market in Greece grew at a CAGR of 2.4% during 2009-2014 in local currency terms.

Of the three Hot Drinks categories analyzed, Hot Coffee will remain the largest value category.

The Greek Hot Drinks market is highly competitive and is led by international brands like Nescafe, Lipton and Nesquik which enjoys a majority share in their respective categories.

Private Label penetration is quite low in the market but their growth rate is higher than that of the branded products which gives enough space for them to compete with the international brands.

Hypermarkets & Supermarkets enjoy the highest share in the Greek Hot Drinks market

Synopsis

The report on the Hot Drinks market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat - Whole Cuts, Chilled Raw Packaged Meat – Processed, Frozen Meat, Cooked Meats – Packaged, Cooked Meats – Counter and Ambient Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Greece Hot Drinks market
Historical and projected sales in the Greece Hot Drinks market
Degree of trade up/down-trade in the Greece Hot Drinks market
Comparison of Greece Hot Drinks market compared to other key countries
Market volume of Greece Hot Drinks by category
Historical and project market value of Greece Hot Drinks by category
Winners and losers in the Greece Hot Drinks market
Segment share of the category and change in market share in the Greece Hot Drinks market
Penetration of private label, by categories, in the Greece Hot Drinks market
Private label performance compare to national brands in the Greece Hot Drinks market
Leading companies in the Greece Hot Drinks market by category
Leading brands in the Greece Hot Drinks market by category
Retailer and packaging
Leading retailers in the Greece food market
Leading distribution channels in the Greece Hot Drinks market
Leading distribution channels by category in the Greece Hot Drinks market
Greece Hot Drinks market by type of packaging
Greece Hot Drinks market by type of packaging closure/outer
Greece Hot Drinks market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Greece Hot Drinks market
Private Label consumption occasions by age and gender in the Greece Hot Drinks market
Under/Over-consumption levels in the Greece Hot Drinks market by gender and age
Consumption frequency by type of consumer in the Greece Hot Drinks market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Greece Hot Drinks market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Greece Hot Drinks market
Market volume of the Greece Hot Drinks market by category and trend
For leading trends in the Greece Hot Drinks market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Greece Hot Drinks market
How to target the trend in the Greece Hot Drinks market
How the trend will evolve in the Greece Hot Drinks market
Innovation examples
New product examples launched in the Greece Hot Drinks market
New product examples launched in the global Hot Drinks market
Actions and Recommendations
How to successfully target key trends in the Greece Hot Drinks market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
List of Tables
Table 1: Country indicators – overall beverages value and volume, 2014
Table 2: Market value analysis in EUR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (EUR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (EUR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall beverages, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis – key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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