Consumer and Market Insights: Hot Drinks in Denmark
Summary The Danish Hot Drinks market is forecast to register higher growth in On-trade sales than Off-trade sales during 2015-2020. The market is led by the Hot Coffee category while Hot Tea is forecast to register fastest growth in value and volume terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the Danish Hot Drinks market. Hot Tea category has the highest private label penetration. Pickwick is the leading market player in the Hot Tea category.
Key Findings The Hot Drinks market in Denmark is forecast to grow at a CAGR of 1.3% in US$ terms during 2015-2020
Hot Coffee is the leading value category in the Danish Hot Drinks market
The Black Specialty Tea segment is expected to gain maximum share growth within the Hot Tea category
On-trade sales account for 20.7% share in the Hot Coffee category
The Hot Tea category has the highest private label penetration in the Danish Hot Drinks market
Flexible Packaging is the commonly used packaging material in the Danish Hot Drinks market
Pickwick and Lipton are the leading brands in the Hot Tea category
Synopsis Canadean’s Consumer and Market Insights report on the Hot Drinks market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained? Market data: Overall market value and volume data with growth analysis for 2010-2020 Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015 Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015 Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Rigid Metal, Paper & Board and others; container data for:Jar, Bag/Sachet, Tin, Box and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning