Consumer and Market Insights: Hot Drinks in Colombia
Summary
The Colombian Hot Drinks market is forecast to register higher growth during 2015-2020, compared to during 2010-2015 supported by rise in GDP per capita, low inflation rate in the country. The Hot Coffee category is forecast to register fastest growth in both Off-trade and On-trade volume consumption. Hypermarkets & Supermarkets accounts for nearly three-fourth of the distribution of Hot Drinks products in Colombia. Grupo Nutresa S.A., Industria Colombiana de Cafe S.A. and Alexandria Confectionery & Chocolate Co’s are among the leading players in the Colombian Hot Drinks market.
Key Findings
The Hot Drinks market in Colombia is forecast to grow at a CAGR of 3.3% in US$ terms during 2015-2020
The Hot Coffee category accounts for the highest Off-trade & On-trade volume consumption in Colombia
Hot Tea is the smallest value category in the Colombian Hot Drinks market
Hypermarkets & Supermarkets is the leading distribution channel in the Colombian Hot Drinks market
Jaibel is the leading brand in the Hot Tea category.
Flexible Packaging is the most commonly used packaging material in the Colombian Hot Drinks market
Synopsis
Canadean’s Consumer and Market Insights report on the Hot Drinks market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Rigid Metal, Paper & Board and others; container data for:Jar, Bag/Sachet, Tin, Box and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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