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Consumer and Market Insights: Hot Drinks in Brazil

Consumer and Market Insights: Hot Drinks in Brazil

Summary
The Brazilian Hot Drinks market is being led by the Hot Coffee category and is forecast to register the fastest growth in On-trade value sales during 2015-2020. The Hot tea category is expected to gain maximum share growth during 2015-2020. Private label products in the Other Hot Drinks category which includes hot chocolate and malt-based drinks registered the fastest growth during 2012-2015. 3Coracoes and Nestle S.A. are the leading players in the market.

Key Findings
Of the three categories analyzed, Other Hot Drinks which includes hot chocolate and malt-based drinks is forecast to register the fastest value growth at a CAGR of 2.8% during 2015-2020

Hypermarkets & Supermarkets account for more than half share of the overall Hot Drinks distribution in Brazil, in 2015

The Hot Coffee category accounts for the highest Off-trade and On-trade volume consumption in Brazil

The Hot Tea category has the highest private label penetration in the Brazilian Hot Drinks market

Shrink Wrap is the only outer type used for packaging of products in the Brazilian Hot Drinks market

Synopsis
Canadean’s Consumer and Market Insights report on the Hot Drinks market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands brands 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Rigid Metal, Paper & Board and others; container data for:Jar, Bag/Sachet, Tin, Box and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for the Brazilian Hot Drinks market
Impact of exchange rate fluctuations on the Brazilian Hot Drinks market
Degree of trade up/down in the Brazilian Hot Drinks market (On-trade and Off-trade)
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category (On-trade and Off-trade analysis)
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Brazilian Food market
Leading distribution channels (value terms) in the Brazilian Hot Drinks market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value terms) by category
Penetration of private label by category in the Brazilian Hot Drinks market
Private label growth (in value terms) compared to brands Packaging
Hot Drinks market by type of packaging material/container (in volume terms)
Hot Drinks market by type of packaging closure/outer (in volume terms)
Hot Drinks market by type of packaging, forecast (in volume terms)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Disclaimer
List of Tables
Table 1: Market value analysis in US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to BRL
Table 4: Market volume growth, by category, 2015-2020
Table 5: Market volume growth, by category (Off-trade), 2015-2020
Table 6: Market volume growth, by category (On-trade), 2015-2020
Table 7: Segment level analysis by category, 2015
Table 8: Average prices (BRL and US$) by category, 2015
Table 9: Leading retailers
Table 10: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down (Off-trade), 2015
Figure 4: Consumers purchase behavior - Trading up/down (On-trade), 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category (Off-trade), 2010-2020
Figure 7: Market value growth analysis by category (On-trade), 2010-2020
Figure 8: Historic and forecast value analysis by category, 2010-2020
Figure 9: Change in market share by category, 2015-2020
Figure 10: Leading distribution channels, Hot Drinks market (2012 vs 2015)
Figure 11: Leading distribution channels, Hot Drinks market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020

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