Consumer and Market Insights: Make-Up Market in Hong Kong
The Make-Up market in Hong Kong will register high growth led by Face Make-Up category in value and volume terms during 2015-2020. Rising GDP per capita and high disposable income will drive demand for Make-Up products in the country.
Of the four categories analyzed, Face Make-Up will be the largest as well as fastest growing value category, registering a CAGR of 10.9% during 2015-2020
Older Young Adults and Pre-Mid-Lifers accounts for majority of Face Make-Up consumption
Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly one-third of the overall Make-Up distribution in 2015
The use of Tube is forecast to register the fastest growth among container types during 2015-2020
The market in the country is competitive and is led by players such as Shiseido Company, Limited and L'Oreal S.A.
Canadean’s Consumer and Market Insights report on the Make-Up market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands during 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access to analysis on new products launched in the market
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